Go bold or go home

Marketing Strategy for a Global HR platform

The ask: 'A strategy to drive growth in a new market by harnessing community.’

The impact: alignment across EMEA & Global marketing behind an a bold approach that's backed up with a plan

The details:

• Deep internal and external research to define the opportunity for a global brand in the UK (interviews, data review, competitor evaluation)

• The what: develpment of a strategy that leverages the brand's strengths to tackle the challenge of market entry head on

• The how: shaping a 2026 roadmap marrys an ambitious path with the reality of how it will work (resources, milestones KPIs)

• Alignment of european and global marketing leadership founded on understanding for perspectives on all sides

• Creating alignment where there was tension (especially, between the challenges of a new market and the internal expectatinos and constraints)

• My role: a marketing strategist consulting for the client of an engagement organisation (stride)