My experience squiggly line‍ ‍

Raised in Swansea, South Wales, I studied Politics, Philosophy and Economics at Hertford College, University of Oxford. Needless to say, after that I was hungry for the real world.

I started off within brand and marketing roles at fast-paced London creative agencies, I found my niche challenging ’creative for creative's sake’. Always hunting for that elusive ‘why’.

At C Space, an insight and innovation consultancy within the Interbrand Group, I was stretched by progressive thinkers and challenged within an entrepreneurial culture. I learned that for a strategy to drive real progress, it must speak to the head and the heart.

Over the last decade, I’ve worked with Global Big Tech across insights, brand, marketing, and sales in the US and Europe. Leading ambitious, long-term programmes and honing my craft: to empower and create a movement, while being precise and detailed in the delivery.

As a freelancer in Berlin, I apply 15 years of consulting experience to clients across Europe. I’m at my best supporting those at a critical moment of change or growth: the ‘in-between’ moments where you need help to feel clear and confident in the way forward.