Combining ‘outside in’ and ‘inside out’ thinking

Born and raised in Swansea, South Wales, I studied PPE at Hertford College, Oxford. That's where I first got a taste for carving clarity out of complexity.

I started off within brand and marketing roles at fast-paced creative agencies, I found my niche challenging ’creative for creative's sake’ - always hunting for that elusive ‘why’.

At C Space London, an insight and innovation consultancy, I was stretched by progressive thinkers and challenged within an entrepreneurial culture. I learned that for a strategy to drive real progress, it must both inspire and empower.

Over the last decade, I’ve worked with Global Big Tech across insights, marketing, and sales in the US and Europe. Leading ambitious, long-term projects and honing my craft: to empower and create a movement, while being precise and detailed in the delivery.

Now, as a freelancer, I apply 15 years of consulting to my clients across Europe. I’m at my best supporting those at a critical moment of change or growth: the ‘in-between’ moments where you need help to get over the hump so you can fly.

The red thread? I believe that to make progress happen, strategists must bring the ‘outside in’ (inspiration, perspective challenge) while also deeply understanding what it takes to move the needle internally.

Whether we are Scoping a new opportunity, Thinking through the path ahead, or Doing the work to mobilise your team, I am here to help you move forward with clarity and confidence.