I harness human centric approaches to address the barriers to change

I’ve seen first hand the power of human-centric approaches to help organisations to address the tension between ‘now’ and ‘next’. To anchor on what’s important; innovate in how best to deliver their promise; and move forwards with energy and intention together 

Work

Research & Insight: find focus and solve the right problem

    • Gavi is a global alliance that aims to increase equity in immunisations.

    • To help them adapt to emerging challenges, Gavi asked for our help to foster a more collaborative culture across its 40 organisations. 

    • To build a sense of ownership for the new initiative, we co-created a brand for the workstream. Bringing 50 people into the typical brand development process, through online and in-person interventions.

    • We brought people together online and in person to collaborate on live innovation challenges.

    • Branded communications were used to share updates, progress, and to build engagement.  Becoming a symbol for progress and what collectively we can achieve together.

    Quote from Susan

    Client: The Gavi Alliance

    Agency: C Space

    My role: Account Director

Strategy: navigate complexity and forge your path

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    • The brand was sitting in a recently disrupted and increasingly competitive space.

    • Marketeers were charged with speaking with a bolder, more effective voice, without taking any more time.

    • We created a capability that enabled marketeers to get closer to the voice of creators and users, systematically.

    • We developed, engaged and harnessed an always-on network of the brand’s target audiences

    • The network collaborated with marketeers on marketing development - from defining the insight, to concept development to creative testing.

    • As a result qualitative input and feedback was integrated into marketing development.

    • it gave marketeers inspiration and confidence, helping them to be bolder, without taking extra time.

    • The impact and benefit felt helped to organically build the habit and muscle of consumer closeness.

    Quote:

    Client: Global Tech brand

    Agency: C Space

    My role: Client lead

    • Two NGOs with very different cultures and operations, though highly complementary skill sets, are joining forces.

    • The challenge they face is urgent and they don’t have the luxury of time to figure each other out.

    • We took a co-creative approach to the brand development process to help them align quickly, and start moving in the same direction.

    • Strategy development was informed by extensive interviews. Sp both sides felt seen and heard as we crafted a brand promise that captured their potential as a unified operation.

    • Concept development started broad and then we filtered collectively towards a concept the team was engaged and excited by.

    • The final brand guidelines were written as a user friendly toolkit, to ensure the brand had real utility in helping them move forwards across a range of circumstances.

    Quote:

    Client: Norwegian Refugee Fund and People in Need

    Agency: none

    Role: Strategy Director

    • NRC ICLA helps displaced people globally to rebuild their lives through legal protection and support.

    • Over the last four years, they’ve been developing a digital platform that lowers the many barriers to accessing legal support.

    • We developed communications that helped the team gain the support and buy in internally and with donors, and scale up their impact.

    • We defined target audiences and build our understanding of differing context and need.

    • We building a strategy that captured the team’s purpose and vision - connecting the service to the needs of it’s audiences.

    • We created a range of modular collateral (in English, Spanish and French) that powerfully told their story, while being easily adapted to different audiences and circumstances.

    quote:

    Client: ICLA, NRC

    Agency: none

    Role: Strategy Director

Co-creation & Activation: energise your team and build momentum

    • Helping ensure the launch of a new brand powerfully connects with the target customer group, within a competitive, complex space.

    • We harnessed ethnographic research integrated with big data to develop foundational insights about the challenges of modern motherhood.

    • We mined for insight that spoke to the heart within a dynamic space; that felt true and universal and yet new and reflecting changing context.

    • We created an immersive experience so the brand felt the insights, rather than simply heard and understood them.

    Quote:

    Client: Global FMCG

    Agency: C Space

    My role: Client lead